Friday, February 11, 2011

"From Gutenberg to Gates to Google" Post 3

From Gutenberg to Gates To Google
In the From Gutenberg to Gates to Google article, Ian Jukes helps make sense of what is going on in the world of the internet and exponential trends.
The first law is “Moore’s Law”, created by Gordon Moore. Moore states that the technological processing power and speed now double every 12 months while during the same time it declines in value by 50% ( a factor of 4 every 12 months). In 1985, Moore modified his law, suggesting that because of advancing chip technologies, technological processing power and speed was now doubling every 18 months while it decreased in value by 50%. Moore has been accurate for more than 40 years.
The second exponential trend, as described by Jukes, is Gilder’s Law. This states that the bandwith speed and capacity per dollar triple exponentially every 6 months. According to Jukes, this simply means that the internet will soon be anywhere you go, leading to new mobile devices coming out consistently.
The third exponential trend is “The Internet Revolution”. At this point in history, we are used to the web being used a commercial advertising and marketing tool. In the past 24 hours, “144,000 new users have been added,-that’s 100 every minute- 3 million new Web pages have been uploaded- 30 billion instant messages and 35 billion emails have been sent, along with more than 40 billion SPAMS” (Jukes p 13) It has been estimated that the Web is doubling in size every 120 days, or doubling 3 times per year.
Jukes goes on to explain the 4th exponential trend, “The age of InfoWhelm”. This means that “The amount of unique new technical information doubling every two years, expected to be doubling every two weeks by 2006, and every 72 hours by 2010.” It is estimated that there was more data produced in 2004 than there was in the previous 5000 years. The fifth and final technological trend is “Technological Convergence”. This happens when what has been previously been separate technologies have fuse together to create powerful devices. While the power in these technologies are increasing, the devices themselves are becoming smaller and smaller.
Jukes believes that the power has shifted from the publisher to the consumer. I believe this is true as well. Thanks to technology, consumers, (especially in the news world) have access to the information, when they want, how they want, and where they want. We as consumers are no longer reliable on physical objects, much like the paper, but can look to the information to find any and all information that we search for. The roles have since witched and now the producers are expected to form to the consumers.

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